Publisher Guidelines

The LinkExperts publisher program is expressly limited to only the highest quality and most authoritative content publishers in each vertical market. Sites accepted into the program must be owned and operated by businesses 100% dedicated to the monetization of high-quality, original content. Other characteristics of ideal publishers include:

• Providing high-quality, industry-focused, and regularly updated content.
• Demonstrating web credibility.
• Organizing its website into topically centric categories and providing a sitemap.
• Being an industry authority as measured by audience metrics and inbound link authority.
• Investing in search engine optimization, including clear navigation and use of title and header tags appropriately.

We evaluate each publisher from a variety of angles before working with them. Websites that contain, promote, or link directly to banned content are rejected without consideration. This includes but is not limited to adult content, illegal drugs, gambling or any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.

Other rejection criteria include any evidence of:

• Websites focused on marketing and/or selling products or services versus monetizing content.
• Websites in languages other than English.
• Deceptive techniques targeted at fooling users or search engines.
• Excessive duplication of content.
• Low quality, infrequently updated, poorly organized or unoriginal content.
• Websites hosted on a sub-domain of a domain they themselves do not own.
• Disproportionate advertising-to-content ratios.
• Low levels of authority or recognition across target audiences.
• Excessive outbound link associations to topically irrelevant websites.