LinkExperts Management Team

Seth Besmertnik, CEO & Co-Founder

Seth Besmertnik guides corporate strategy through his vision and thought leadership of LinkExperts’ products and his development of the strategic partnerships and relationships which have established both the company and himself as recognized authorities in Natural Search. Since co-founding the company in 2005, Besmertnik has navigated LinkExperts through multiple financings and extraordinary growth. Today the company has over forty employees and boasts a client list of more than one hundred Fortune 500 and Internet Retailer 500 companies and hundreds of the world’s most recognized publishers. In addition, LinkExperts provides Natural Search solutions for more than half the top search engine marketing and optimization agencies in the United States.

Besmertnik’s passion for entrepreneurial business development is grounded in his early experiences in enterprise software sales & real estate development. During the years prior to LinkExperts, he achieved several sales and achievement awards while spending his evenings attending business school. In 2003, Besmertnik successfully founded health portal MindMD.com, where he learned and developed the innovative search practices that later became the foundation of LinkExperts’ marketing solutions.

Besmertnik received his Bachelors Degree in Entrepreneurial Management from Baruch College's Zicklin School of Business. Additionally, Besmertnik frequently speaks as an expert in search marketing at industry events and is also a frequent guest lecturer on entrepreneurship at various universities including NYU and Baruch College.

Michael Chaplo, Vice President of Revenue

Michael Chaplo serves as Vice President of Revenue. With more than 20 years of B2B and B2C experience in sales and marketing, Michael has contributed to the high-tech and telecom industries through his tenure with companies such as Priceline.com, where he was the Senior Vice President of Marketing, and AT&T, where he served as General Manager of Sales for Global Services. Chaplo was also the Vice President of Marketing for AT&T WorldNet Service. Prior to joining LinkExperts, Michael led the sales organization for Mimeo.com, where he served as Vice President of Sales for the print on demand service provider. Chaplo was instrumental in growing the company's revenue by over 50% each year for three and a half consecutive years, reaching record revenue growth each year. Michael was recognized for his outstanding achievement in business by Selling Power, receiving the 2006 Sales Excellence Award, and was a Stevie Award Finalist for National VP of Sales of the Year.

Michael holds an MBA in Management and Finance from Farleigh Dickinson University, and a Bachelor of Science from Utica College of Syracuse University. Chaplo has also completed executive education programs at The Wharton School of the University of Pennsylvania, and Penn State University.

Ho Chin, Chief Financial Officer

Ho Chin joined LinkExperts in May 2007 as the Chief Financial Officer. Chin is responsible for overseeing the company's finance & administration and plays an important role in the company's operations and business strategy. Prior to joining LinkExperts, Chin was the VP of Finance at Azoogle.com, Inc. overseeing all aspects of the company's financials, including M&A. Before Azoogle, Chin was with DoubleClick where he held a variety of management positions including Director of Corporate Development, managing acquisitions & divestitures and integration of acquisitions. Previously, he was with PriceWaterhouseCoopers and AlliedSignal.

Chin holds a B.S. in Accounting from the Pennsylvania State University and an MBA from the Wharton School of Business at the University of Pennsylvania.

Jeremy Duboys, President & Co-Founder

Co-founder of LinkExperts. Bringing product development and technology vision expertise, Jeremy is primarily responsible for product and market development. A series of entrepreneurial endeavors began in 2002 with the creation of online printing company Professional Taste Printing. Jeremy quickly saw how to vertically integrate Professional Taste through strategic use of linking, and soon saw that the industry needed to be modernized and improved. This led to the creation, with Seth, of LinkExperts in 2004.

Jeremy holds a BA from Penn State University and is an active member of the search engine community.

John Pavley, CTO

John Pavley leads the technology team at LinkExperts. Pavley has extensive experience in Internet Advertising and Online Marketing as CTO of ContextWeb (ADSDAQ Ad Exchange), VP of Business Systems Engineering for Yahoo! Search Marketing, and VP of Ad Management Engineering for DoubleClick (DART). At ContextWeb, Yahoo! and DoubleClick, Pavley was responsible for building and maintaining ad serving systems that scaled to billions of transaction per day.

Prior to 2000, Pavley lived and worked in the Silicon Valley working for several technology-based startups as well as Apple Computer. At Apple Computer's software division, Pavley led the design and development of the award winning ClarisWorks for Kids. Pavley's research in the areas of user interface design and reusable software components resulted in the awarding of eight utility patents.

Pavley likes to blog about technology and related issues on a regular basis. He has a BS degree from Rutgers University.